Page 18 - KDU Law Journal Volume 4 Issue 2

KDU Law Journal Volume 04 Issue II
September, 2024
Emergence of big data analytics and artificial intelligence has
raised concerns about the potential for profiling of personal data.
The digital transformation has significantly impacted privacy rights
in India. The rapid exchange of personal sensitive data in the digital
realm has raised concerns about consent, cybersecurity threats, and
potential profiling. The Cambridge Analytica scandal , Equifax
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Data Breach , Aadhaar Data Breach , SBI Data Breach , Cowin
28
27
29
Data Leak in India, and data breaches worldwide are important
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reminders of the potential consequences of inadequate privacy
safeguards in this digital era.
Legal and Regulatory Framework:
As technology continues to evolve at an unprecedented pace, digital
India, i.e. the digital transformation of India, becomes a priority for
government and industry. The rapidly expanding digital landscape
has created new economic development and innovation opportunities.
However, the widespread adoption of digital technologies has also
raised the importance of privacy in the digital age and challenges
that need to be addressed.

In response to these and other privacy concerns raised by digital
transformation, lawmakers worldwide have sought to strengthen

26 Katie Harbath, Collier Fernekes, “History of Cambridge Analytic Controversy”,
Bipartisan Policy Centre, May 16, 2023, (accessed February 12, 2024, 3:00P.M) https://
bipartisanpolicy.org/blog/cambridge-analytica-controversy/#:~:text=Cambridge%20
Analytica%20claimed%20to%20be,fully%20shut%20down%20in%202015.
27 Equifax Data Breach, Electronic Privacy Information Centre, (accessed February 12,
2024, 10:00 P.M), https://archive.epic.org/privacy/data-breach/equifax/
28 Nabeel Ahmed, “How the Personal Data of 815 million Indians got Breached Explained”,
The Hindu November 07, 2023, (accessed 20 December 2023, 6:00 A.M), https://www.
th
thehindu.com/sci-tech/technology/how-the-personal-data-of-815-million-indians-got-
breached-explained/article67505760.ece
29 Bidisha Saha, “Over 12,000 SBI employee data leaked on Telegram channels”, India
th
Today July 11, 2023 (accessed January 5 2024, 3:00 P.M) https://www.indiatoday.in/
india/story/telegram-channels-leak-data-of-12-thousand-sbi-employees-ignored-some-red-
flag-2405024-2023-07-11
30 John Xavier, “Explained What does the alleged CWIN data leak reveal?”, The Hindu,
June 18, 2023, (accessed 5 February 2024, 4:00 P.M) https://www.thehindu.com/sci-tech/
th
technology/explained-what-does-the-alleged-cowin-data-leak-reveal/article66980831.ece.
law.faculty@kdu.ac.lk
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