Page 16 - KDU Law Journal Volume 4 Issue 2

KDU Law Journal Volume 04 Issue II
September, 2024
amplified privacy concerns in India. While biometric authentication
offers a convenient and secure way to verify individual’s identities,
it also raises a question about the potential misuse of biometric
data and the erosion of individual’s privacy rights. The Supreme
Court of India, in its landmark judgement on Aadhaar, held that
the government cannot compel individuals to link their Aadhaar
number to various services and has highlighted the importance of
striking a balance between security and privacy in the digital age.
The effects of digital transformation on privacy are:
In today’s technologically advanced world, the concept of privacy has
become more critical than ever before. With the digital transformation
sweeping across the globe, individual privacy in the digital sphere
has been intensely scrutinized. The impact of digital transformation
on privacy has increased concern in the legal community. The
proliferation of digital technologies has led to a major shift in how
personal information is collected, processed, stored, and handled. With
the advent of social media, online transactions, and the Internet of
Things, individuals are constantly sharing their personal information
in the digital realm.. The implications of digital transformation on
privacy are:
One noteworthy impact of digital transformation on privacy is
companies and governments’ increased collection and use of
personal data. In the 2018 Cambridge Analytica scandal , in which
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it was revealed that the political consulting firm had collected
personal data from millions of Facebook users without their consent.
This case highlighted the substantial privacy risks associated
with companies’ large-scale collection and use of personal data
for targeted advertising and political campaigning. The scandal
ultimately led to increased scrutiny of data privacy practices and
has increased the understanding of the necessity for stronger legal

24 Katie Harbath and Collier Fernekes, “History of Cambridge Analytica Controversy”,
(Bipartisan Policy Centre, 16 March 2023), (https://bipartisanpolicy.org/blog/cambridge-
th
analytica-controversy/), accessed 10 December 2023.
law.faculty@kdu.ac.lk
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