Page 11 - KDU Law Journal Volume 4 Issue 2

KDU Law Journal Volume 04 Issue II
September, 2024
and policies that shape the privacy landscape in Bharat (India). By
examining relevant statutes, regulations and case laws, the authors are
able to provide valuable insight into the challenges and opportunities
to identify gaps in existing data protection regulations and suggest
ways in which the law could be strengthened to better safeguard
privacy in the digital age.
Data protection laws and regulations that provide clear guidelines
for collecting, using, and sharing personal data. Additionally, there
is a need for increased awareness and education about privacy
rights and best practices.

Data Privacy in the Digital Age and Its Importance
In today’s digital age, privacy has taken on new dimensions with
rapid technological advancements . The proliferation of digital
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devices and platforms has made individuals access, share, and store
personal information. This has raised important questions about
what constitutes privacy in the digital age and why it is important
to protect it. Data privacy is the right of individuals to control how
their personal information is collected, shared, and used by others.
Individuals constantly generate data through online activities, social
media interactions and even through the use of smart devices, and this
data contains sensitive information such as identity, financial details,
location and even health records. Data privacy encompasses the right
of individuals to control their personal data and to ensure that it is
used in a responsible and ethical manner. Privacy is the fundamental
right guaranteed to every citizen, yet its definition and scope have
been continuously evolving continuously in the contemporary digital
world.
Several case laws have established precedents for protecting privacy
in the digital age. One such landmark case is Carpenter v. United

5 Lance J Hoffman, “Technology and Privacy Policy”, National Telecommunications and
Information Administration United States Department of Commerce, (accessed 3rd Janu-
ary 2024, 10:00 P.M) https://www.ntia.gov/page/chapter-5-technology-and-privacy-poli-
cy#N_1_
law.faculty@kdu.ac.lk
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