Page 10 - KDU Law Journal Volume 4 Issue 2

KDU Law Journal Volume 04 Issue II
September, 2024
This has significantly blurred the lines between public and private
information, raising concerns about digital data privacy and
security.
In the digital age, one of the most significant privacy considerations is
collecting and using personal data. With the increasing use of digital
platforms and services, a growing amount of data about individuals
is being collected. This data is often used for various purposes,
including targeted advertising, personalized recommendations, and
predictive analysis. While these personal data uses can enhance user
experiences and provide valuable insights, they also raise concerns
about the potential misuse or unauthorized access to this sensitive
information.
In the context of India, where digital transformation is rapidly
taking place, society needs effective regulations and policies to
protect individuals’ privacy rights . The government and regulatory
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bodies must work to robustly safeguard personal information in
the digital age. The objective of the paper is to explore the impact
of digital transformation on privacy in emerging Bharat (India).
The focus will be on how the rapid advancement in technology
and the widespread adoption of digital services in the country are
impacting the privacy rights of individual citizens. The article will
analyze the challenges, risks and potential solutions related to
privacy in this new age of connectivity and digitalization.
Research Methodology
The doctrinal methodology is adopted in writing the article titled
“Privacy Consideration in the Age of Digital Transformation in
Emerging Bharat” to explore the legal and regulatory frameworks
that govern privacy rights in the country. This approach is well-
suited as it allows for a detailed examination of the relevant laws

4 Chong Wang, Nan Zhang and Cong Wang, “Managing Privacy in the Digital Economy”,
Fundamental Research, September 2021, Volume 1, Issue 5, (Pages 543-551) DOI: https://
rd
doi.org/10.1016/j.fmre.2021.08.009, (accessed January 3 2024, 12:00 P.M) https://www.
sciencedirect.com/science/article/pii/S2667325821001552?via%3Dihub.
law.faculty@kdu.ac.lk
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