Page 9 - KDU Law Journal Volume 4 Issue 2

KDU Law Journal Volume 04 Issue II
September, 2024
Bharat, emphasizing the importance of balancing innovation with data
protection.

Keywords: Data Privacy and Protection, Digital Platform, Emerging
Bharat, The Digital Personal Data Protection Act 2023.

Introduction
The rapid advancement of technology and the digitalization of
various aspects of our lives have brought about several benefits,
but it has also given rise to serious privacy concerns . The term
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“Emerging Bharat” refers to the rising economic power of India,
which is experiencing a digital revolution of its own. In the age of
digital transformation in emerging countries like India, it is crucial
to address the potential risks and implications of these technological
advancements on individuals’ privacy. The notion of privacy in the
digital age encompasses the right of individuals to control their
personal information and to maintain a certain level of anonymity
in their online activities . With the widespread use of social
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media, online shopping, and digital communication, individuals
constantly share their personal details without fully understanding
the potential consequences . Whether through social media posts,
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online purchases, or location tracking services, personal data is
rapidly being generated and shared digitally.

1 Godwin Oluwafemi Olaoye, “Digital Privacy and Security in the Age of Information and
Communication Technology”, November 2023, 10.13140/RG.2.2.15449.70240, (accessed
rd
3 January 2024, 10:00 P.M) https://www.researchgate.net/publication/375289237_Digital_
Privacy_and_Security_in_the_Age_of_Information_and_Communication_Technology
2 Wanyi Fang, “Socia Media Changed the Notion of Privacy”, Journal of Education, Humanities
and Social Sciences, May 2023, Volume 4, DOI: 10.54097/ehss.v14i.8894, (accessed
rd
January 3 2024, 12:00 P.M) https://www.researchgate.net/publication/371579260_Social_
Media_Changed_the_Notion_of_Privacy.
3 Sara Quach, Park Thaichon, Kelly Martin, Scott Weaven and Robert W Palmatier, “Digital
Technologies: Tension in Privacy and Data”, Journal of the Academy of Marketing Science
(2022) (Pages 1299-1323), DOI: https://doi.org/10.1007/s11747-022-00845-y, (accessed
on January 3 2024, 10:00A.M), https://link.springer.com/article/10.1007/s11747-022-
rd
00845-y.
law.faculty@kdu.ac.lk
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